​Role(s) and responsibilities​

Marketing Manager

• Worked on the

  • Go-To-Market plan

  • Market Research

  • Customer's Journey

  • User Persona

  • Marketing Plan

  • Publishing Strategy

  • SWOT Analysis

  • Identified our Core, primary and secondary target audience 

  • USP and KSPs.

  • Created a community discord and managed the social media platforms, our postings and messaging to the target audiences

• Doing my research on the: Audience, market trends, competitor analysis, game metrics, community sentiment, recommendations and actionable insight

• Defining the KPIs

• Collaborating with artists and designers

  • Shared the vision of this plan using visual aids to help them understand the project

  • Set tasks, milestones and deadlines for our marketing assets 

  • Regular check-ins for updates on their progress and should they need it, help

• Creating a axe timeline for both the communication timing(community announcement, public relations and media) and had it aligned with the production timeline

• Defining the community(Demographics, psychographics, playstyle, community platform, influencers, community tone and culture, engagement level, content preferences, feedback mechanic and purchase behavior)

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